The Future of SMS Marketing: How AI-Driven Personalization is Transforming Customer Engagement
Now generic SMS blasts are officially dead. With consumers craving hyper-relevant interactions, brands that fail to personalize risk losing 78% of customers to competitors (Source: McKinsey). Enter AI-driven SMS marketing —a game-changer that leverages machine learning, predictive analytics, and behavioral data to deliver messages so targeted, they feel one-on-one. For businesses using platforms like LeadStrike, this isn’t just hype: 64% of marketers report AI-powered SMS campaigns driving 2x higher conversion rates (Source: Salesforce). In this deep dive, we’ll explore how AI is reshaping SMS marketing, actionable strategies to implement it, and why your business can’t afford to lag behind. Why AI is Revolutionizing SMS Marketing Traditional SMS campaigns rely on basic segmentation (e.g., demographics or past purchases). AI takes this further by: · Predicting Behavior : Anticipate when a customer will need...